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Keller, Walkowski and George (2023a, February 20). Qualitative Research: Staying Current & Looking Ahead. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-staying-current-looking-ahead
Robinson and Keller (2010a, October 21). Integrating word of mouth into consumer centric measurement. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/integrating-word-of-mouth-into-consumer-centric-measurement